Hanapin Marketing is one of the best PPC management firms that strives to make everyone better at pay-per-click advertising, including themselves and the entire industry. They run one of the top PPC blogs, PPC Hero, and lead one of the most popular PPC conferences, Hero Conference. All of the account managers that work for Hanapin Marketing have certifications in Google AdWords and Bing Ads. When working on PPC for clients, Hanapin Marketing eliminates non-performing keywords and expands reach through adding query variations. They also aim to display the right ad in front of the right person at the right time. Hanapin Marketing understands the importance of presentation, understanding the target market, and timing. To deliver better service for clients, they take into consider their business plans when developing PPC campaigns for them. Every business has different goals for their PPC marketing, and Hanapin Marketing makes it their mission to help accomplish those specific goals. As the writer of PPC Hero, leader of Hero Conference, and creator of the IDEAS+ methodology, it's safe to conclude Hanapin Marketing is an industry expert in PPC. Their dedication to consistent improvement is part of what got them to where they are.
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