ZeroCompany is a digital marketing firm that offers PPC, or pay-per-click, management for popular advertising platform AdWords. Because AdWords is a Google product that works on that specific search engine, the platform has the ability to expose an advertiser to huge amounts of search traffic. Since PPC advertising results in a charge each time an ad receives a click, companies have elected to utilize the services of firms like ZeroCompany to maximize the effectiveness of PPC efforts. The firm evaluates the present strategy of the client before making the necessary adjustments and tweaks to optimize the PPC goals. In addition, ZeroCompany determines new keywords for targeting in order to stretch marketing budgets. By focusing on transforming shoppers into customers by crafting compelling ads, the firm helps drive conversion rates higher to maximize return on investment. In the end, ZeroCompany strives to help clients drive sales and increase profits through the often confusing world of PPC.
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