Hanapin Marketing focuses on pay-per-click online advertising. The Firm helps its clients to optimize their paid search engine and social media marketing as well as other aspects of their digital promotions. Often, clients will hire Hanapin for its long-term, structured approach to creating or revamping new PPC marketing strategies, which begins with research and testing and ends in a better final product. The Firm also maintains a highly trafficked PPC blog. Posts there include guidance and expertise for those seeking to improve or rethink their current pay-per-click advertising strategy. Even more in-depth training can come from Hanapin's all-PPC conference, wher the company brings together would-be clients with representatives for companies like Google, Yahoo, and Bing.
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