As one of the most popular social networks for sharing and exchanging information, Facebook captures tens of million of visitors every day. Some people even check their Facebook accounts multiple times per day. All of this activity means that pay-per-click ads shown on Facebook have the potential to reach a vast audience. The firm Zooliad understands this, which is why they have developed strategies to help their clients to gain in market share and attention through the efficient and effective placement of PPC ads. The PPC ads shown on Facebook by Zooliad are carefully targeted at users based upon that person's likes, the pages they follow, the information they post and their interests and activities. The affordable PPC ads let consumers conduct self-selection as to whether or not they click on the ad. As a result, the people who do click on Zooliad's PPC ads are likely make a purchase.
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