Do not even try to do business online without a LinkedIn profile anymore. You will get nowhere. Everyone wants to see it before they will even consider you for any kind of partnership. There is no company that will give you any kind of credit unless you have one. Facebook and Twitter are not adequate replacements - it has to be LinkedIn, or you have nothing at all. Aside from simply having a LinkedIn profile, you also need a great pay per click campaign in order to really thrive on the platform. There is literally no better way to get your name out there as an individual or as a business than through a properly maintained LinkedIn PPC campaign. Do not leave home without it, and do not let just anyone run it. You have to be sure that you are getting it done through a professional agency like Sprinklr (http://www.sprinklr.com/linkedin-advertising/).
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