Market Vantage, a company that specializes in Internet Marketing Solutions, is the leading pay-per-click management firm for LinkedIn. Market Vantage has helped promote organizations on LinkedIn using the self-service advertising approach, as well as the Premium approach. Organizations that use LinkedIn Premium pay a fee up-front to have a team of representatives manage their account. Market Vantage then works with the assigned reps to discuss what would be most valuable to the organization they are managing. On the other hand, the self-service approach is free of charge; therefore, Market Vantage generates advertisements, campaigns, and content for the organization without consulting a team of representatives. While there are differences between the two advertising approaches, the ultimate goal of Market Vantage is to ensure that the organization’s promotional needs are met. LinkedIn’s ads are targeted by many factors, including company size, industry, job function, location, job title, among other specifics. Because of Market Vantage’s understanding and experience with LinkedIn’s advertising techniques, they have the ability to reach an overwhelming amount of people within an organization’s target market.
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