What some businesses forget to do when they start advertising on social media is focus on some of the alternative social media websites. In other words, it is not all about Facebook and Twitter, but sites like LinkedIn have an audience worth reaching out to as well. In order to do well on LinkedIn with advertising, one should use a firm known as Shimmer. This is a firm that focuses specifically on creating pay-per-click advertisements for clients on LinkedIn. Those ads are entirely different in their style and tone compared to ads that one might use on something like Facebook or Twitter. These ads are for a more professional audience that is also looking for a job. As such, their needs and wants are different from that of the public in general. Given that LinkedIn is not as much of a tapped out market as some of the other social media websites, it can be a great play for those looking to stretch their advertising dollar.
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