When the story of a brand is no longer credible or relevant to consumers, a company may find itself faced with two choices. One choice is to let the product slip into oblivion. The other choice is to rebrand the product and develop a new story around it. Firms such as CPC Strategy, which is one of the ten best remarketing management firms in the USA, are able to perform successful rebranding projects around a wide variety of products. A rebranding project may be useful if a brand has had a crisis in the past, such as a product recall or an infamous negative type of use of the product. CPC Strategy is able to craft a new story around the brand so that consumers think of the products or services positively. CPC Strategy is staffed by people with expertise in strategic thinking, marketing, personal psychology, business and human relations.
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