Digital Refresh has harnessed the PPC marketing landscape of Twitter. They achieved this by using a holistic philosophy. Getting the most from paid searches includes growing organic leads along with new website visitors. While research such as keyword and competitor analysis is part of the strategy, PPC is considered a component to the overall campaign. Markers for conversion rates, click-through, and website traffic are continuously monitored. Each campaign is tweaked and enhanced with retargeting keywords and digital media. The idea is to make the ad placement a visual treat that engages the audience over the rest of the noise. Displaying information that bolsters the message in the small window that Twitter offers is a challenge conquered by this team. Three phases are perfected before the campaign goes live including discovery, implementation, and testing. One hundred and forty characters may not be enough for some firms, but it is just the right fit for Digital Refresh.
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