PPC ad campaigns require a level of scrutinizing management few businesses have the talent to tackle. With those placed on Twitter, this sentiment is compounded. The fact that there are only 140 characters to get a message out adds the need for finesse. Tatu Digital lives in the arena of fast paced consumer engagement. They have a clear understanding that keywords are not the silver bullet. Instead, they rely on research, analytics, metrics, and insights that drive results. More attention to detail is given based on their partnership with Google AdWords. The best practices transcend to the Twitter network seamlessly. New and existing profiles receive the same level of expertise with ad scheduling, establishing related hashtag tweets, and extensive promotion. Users are engaged on mobile devices and desktops with the same powerful campaign narrative. Fine tuning the message based on demographics and conversion numbers is the winning solution devised by Tatu Marketing.
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