Portent is a PPC management firm that abides by a principle of being unconventional to create a more memorable impact. The digital marketing equation that the firm has established for itself is one that combines functionality with novelty. Portent has been in business for 20 years. To date, and it has offered its services to both large businesses and relatively small businesses alike. While the firm may exercise what it refers to as slightly out-of-the-box methods, the core of its methodology is still rooted in conventional digital marketing disciplines such as content strategy development, PPC, and search engine optimization. Portent specifically developed its service packages to be available to brands that do not have the most expansive budget for all of their marketing needs. The company was developed for the purposes of helping brands that are strapped for time and funds to execute ideas that have potential but lack leverage.
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