Twitter is a popular social network that is used every day by millions of people who send tens of millions of tweets. Each time that a person visits the Twitter site, they may like tweets, retweet funny or interesting items, like or follow pages or posts. When this happens, the team at Epica Interactive is able to collect that data and use it for the implementation of their PPC ads. The PPC ads developed by Epica Interactive are only shown on a Twitter user's feed when the person has liked or followed a relevant product, page or post. This research helps to ensure that the ads are targeted at an audience that is most likely to click and engage with the client, perhaps even buying a product or contracting with the client to perform a service. The Twitter PPC ads are carefully timed for the delivery of a great ROI.
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