Twitter is one of the most popular and heavily used social media networks in the world, which is why Portent helps its clients to get noticed through engaging PPC ads. The Twitter PPC ads developed by Portent are backed by in-depth research and coding that takes place behind the scenes. This research is performed in order to appropriately target an audience that is most likely to want to learn more about what the client has to offer. The PPC ads are shown at specific times and to specific audiences based upon a Twitter user's likes, re-tweets and the Twitter accounts that they follow. Portent also monitors the performance of the Twitter PPC ad campaigns that they develop. They take the time to ensure that every client gets the best possible return on investment and that their marketing goals are being met or even exceeded by the Twitter PPC marketing campaign.
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