Twitter is an active place, with tens of millions of unique visitors and even more tweets posted on a daily basis. Savvy businesses can capitalize on this level of activity by posting ads on Twitter. The ads on Twitter show up scattered through the feeds of individual users. A company can post pay per click (PPC) ads as a way of making advertising on Twitter affordable. As a leader in the development of Twitter PPC ads, Epica Interactive is recognized for its magnitude of research that goes into every ad campaign. The firm's staff carefully times the showing of the ads and targets users who fall into the client's demographic. Epica Interactive also uses other pieces of data, such as the likes, comments and pages that a user follows. All of this research helps the team at Epica Interactive to deliver a great return on investment to their worldwide clients.
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