Twitter is one of the most frequently used and beloved social media platforms. From snark to sass and news to silliness, there is always something new on a person's Twitter feed. With all of the attention that Twitter gets, the site is a great venue for advertising. People regularly check in to their Twitter accounts, which allows companies to include a pay per click (PPC) ads between the posts of the user's friends and the other entities they follow. The ads are unobtrusive, and the user has the power to click and learn more. If the ad catches the user's eye, he or she is likely to take the time to learn more about the product or service featured in the Twitter PPC ad. Portent is one of the best companies for developing PPC ads for Twitter. Their ads offer a great value and lead to an increased conversion rate.
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