When a business has a small marketing budget but wants to make a big impact, pay per click (PPC) ads are a wise choice. With a PPC ad campaign, a wide audience can be reached at an affordable price. This type of campaign is setup such that a client only pays when a viewer of the ad clicks and is taken to a specific page on the client's website, such as an ordering form or a product or service information page. One of the best places to locate a PPC ad is on the Yahoo network of websites. Yahoo is a popular provider of email, groups, forums, news, sports information and more. When a PPC ad is shown on Yahoo, it can be targeted to an audience based on the page, the time of day and the user's preferences. eCreations is ranked as one of the ten best PPC firms.
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