Do not think that you can just skip out on advertising on Yahoo. You could make this decision if you really wanted to, but it would be a disaster of a move. The company still has one of the largest bases of people who use their free e-mail service. Why would you at any point not want to gain access to those users? This is why you bring in Beacon Technologies to get the job done. Beacon knows what it takes to get more people viewing your ads when placed on a site like Yahoo. They also know how to maximize the value of placing an ad on such a site. Pay-per-click advertising is what they do, and they can bring that value to you when you go over and hire them to work on projects for you. It just might be the easiest business decision you make for the rest of the day.
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