Pay per click (PPC), or cost per click, is an Internet marketing where the advertiser pays the site owner when an ad is clicked. With search engines, advertisers bid on keywords used in these ads. Content sites usually charge a fixed price. One of the most popular content sites out there is YouTube. The best option for managing a YouTube PPC campaign is SB Search Marketing. They specialize in YouTube advertising and in PPC marketing and management specifically. This is a small but dedicated company that allows contact between account managers and clients, rather than a faceless web page. An account manager coaches advertisers through steps such as selecting the right keywords, creating a business plan, and formulating ad strategy for successful YouTube campaigns. Their localization tools can target a specific geographic market, and a free demo is available.
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