Straight North - #4 of Best Bing Businesses

Straight North

Straight North is a digital marketing company that specializes in delivering quality pay-per-click, or PPC, management services for the popular search engine Bing. PPC is an advertising tactic that allows an ad to appear at the top of the search results page, which increases the exposure of the company. Since consumers have begun to use Internet searches to uncover goods and services for purchase, the tactic can be extremely helpful in creating leads, closing sales, and generating exposure. Since PPC results in a charge for each click the ad unit receives, businesses have turned to firms like Straight North for the overall management of the campaign. Straight North creates compelling ads and identifies new keyword opportunities for clients. By focusing on driving the conversion rate or shoppers becoming customers, the firm can achieve a higher return on investment for clients. In short, Straight North guides businesses through the confusing world of PPC to help drive sales higher.